How to use Instagram for Personal Recommended Beauty Products

Taking a beauty quiz directly into Instagram or Facebook Messenger offers several benefits, as supported by the impressive engagement statistics:

88% Open-Rate and Click-Through Rates

Beauty quizzes delivered through Messenger have significantly higher open and click-through rates compared to traditional email marketing. With open rates as high as 88%, more users are likely to see and interact with the quiz.

Increased User Engagement

By conducting the beauty quiz on Messenger, you create a more personalized and interactive experience for users. It feels like a one-on-one conversation with the brand, fostering a stronger connection. Users are therefore more responsive to content received through Messenger, as it feels less like spam and more like a personalized interaction with the brand. This higher engagement can lead to a more positive customer experience.

Instant Access and Convenience

Messenger allows users to access the quiz instantly without leaving the platform. This convenience encourages more people to participate in the quiz, leading to higher completion and conversion rates.

Higher Conversion Rates

With a more engaged and receptive audience, the chances of converting unknown quiz-takers into new customers increase significantly for any social media campaign. With Messenger, brands can respond to curious social media users promptly, providing instant and personalized recommendations. This timely response enhances the overall user experience and converts new clients.

Preferred Communication Channel & Viral Sharing Potential

The preference for private messaging channels over traditional ones, as indicated by 75% of consumers, makes Messenger an ideal platform to reach and engage with your target audience effectively. Engaging and enjoyable beauty quizzes have the potential to be shared among friends and family on Messenger, leading to organic growth and increased brand exposure.

In conclusion, conducting a beauty quiz directly within Instagram or Facebook Messenger can significantly improve user engagement, increase conversions, and provide a personalized and enjoyable experience for your audience. The high open and click-through rates on Messenger make it an effective platform for capturing and retaining the attention of potential customers in the beauty industry.

Sources: techjury.net, techcrunch.com, digitalgyd.com, manychat.com